Sum Courses at UE

                                                                           COURSES:

IP 345   International Trade in the Global Environment
Aims of the course:
To understand the practice of international trade, investment and entrepreneurship, in theoretical and historical relations of governmental politics and of international systems.

Learning outcomes and competences:
Upon successful completion of this course, students will be able to analyze international trade and investment opportunities from the point of view of historical, theoretical, political, economical and other influences.

IP 346 The Models of Economic Transformation of Post-Socialist Countries
The course consists of analyzing the processes of economic transition in general, as well as in particular historical instances. The emphasis is laid-but not exclusively-on the central European experience. As a prerequisite for analyzing the dynamics of transition it deals with the workings of non-market economic systems, especially the centrally planned state-managed economies. Topics also include each system's ideological foundations, institutional structure and economic decision-making mechanisms. Each of the competing approaches to transitions is dealt with separately. Theoretical conclusions are supplemented by empirical evidence in the form of case studies.

IP 347 International Marketing Communications with the Emphasis on Central Europe - Course provides an integrated overview of the different forms of marketing communications (advertising, direct marketing and online communication, public relations, sales promotion, personal selling). Course focuses on their functions, theoretical background and practical applications.