Courses at UE

Courses at University of Economics

CEP 001 Elementary Czech- The student living in a foreign country will at some point need to ask directions, order food or just say hello. The language classes will introduce the student to the Czech language and ease his or her transition into Prague life through basic knowledge of the language.

IP 321 Environmental Economics and Management- Lecture and discussions as well as student presentations about the economic dimension of environmental problems. Topics such as scarcity of nature goods, public and private nature goods, externalities, etc will be covered.

IP 323 Marketing in Central and Eastern Europe- This course will review various applications of marketing concepts within the continuously changing international environments in Central and Eastern European markets. Focusing on customer relationship management, this course will explore product/service development, promotional techniques, pricing strategies, distribution alternatives, and marketing on the Internet.

IP 325 European Integration- This course focuses on different aspects of the European integration process. The students will get acquainted with the history and ideology of European unification process which still play an important role in both philosophical and political discussions of many Europeans. Moreover, the EU is already an economic superpower, and the lectures introduce the students into internal economic mechanisms as well as into the way how Europe relates to external world (e.g. the summits EU-USA, EU-Russian Federation etc.)

IP 327 Cultural History of the Czech Lands- The course will give the students an outline of Czech history and its connections with European developments. Attention will be given to the way in which history is reflected in Czech arts and literature, as arts and literature have often contributed significantly to the political life of the country. A brief outline of the history of art and architecture will present the most important periods and will be supported with slides recommending the students the most significant places of interest in this country. The course will also show the important role of music in the cultural life of this nation.

IP 331 Global Business and International Trade- The purpose of this course is to provide students with the basic knowledge of international trade theories and international trade development trends in last decades. Special attention is given to international trade position of Central and Eastern Europe. This course offers an approach to the consequences of the current changes in (formerly) East-West trade for trade opportunities within the region. Important part of the course represent globalization effects on World Trade and World Economy.

IP 334 International Relations- The course provides students with an introduction to International Relations (IR) and allows better understanding of the IR framework, concepts, context and substantive issues. It underlines European perspectives and the role of the European Union in IR.

IP 335 International Finance- The objective of the course is to provide an understanding of both the key features of foreign exchange markets and the actual problems of multinational corporation within an environment of free flows of foreign capital and floating exchange rates.

IP 336 Theory and Practice of Economic Transition- The purpose of this course is to provide students with the basic knowledge of international trade theories and international trade development trends in last decades. Special attention is given to international trade position of Central and Eastern Europe. This course offers an approach to the censequences of the current changes in (formerly) East-West trade for trade opportunities within the region. Important part of the course represent globalisation effects on World Trade and World Economy

IP 340 International Marketing Communications- The course provides an integrated overview of the different forms of marketing communications (advertising, direct marketing and online communication, public relations, sales promotion, and personal selling). The course focuses on their functions, theoretical background and practical applications

IP 344 Media Markets Analysis in Central European Region- This course will cover the various phases of media markets in central and eastern Europe from before the fall of communism until the present day. Students will become acquainted with how state-ran media worked and the role of official and non-official media in the fall of communism. The course will also cover the transformation to free markets and the entrance of foreign enterprises into respective media markets and examine the latest global trends and their effect on the regional media markets.

IP 623 International Management specifically aimed at United Kingdom.
This course is a regular course but in the intensive form.
For this course you can obtain 4 ECTS